Video has been a part of our lives since the world’s first legal television commercial aired on July 1, 1941 Random fact: the commercial was for Bulova watches and it was only 10 seconds long. From traditional television commercials to today’s YouTube, Vimeo, live streaming networks, and other social media platforms like TikTok, it’s no wonder video has become ingrained in our daily lives.
Videos come in many forms – commercials, vlogs, video interviews, live streams, video tutorials, product videos, video testimonials, music videos – the possibilities are endless. And it’s no surprise companies of all backgrounds and sizes use video in some capacity. It’s how we want to consume content.
According to Wyzowl, people watch an average of 16 hours of online video per week. Videos on Twitter are 6x as likely to be retweeted. YouTube users upload more than 500 hours of new video every minute and 1 billion hours are watched on the platform daily. Those numbers are only going to grow.
Are you thinking of incorporating video into your content strategy? Then check out these 4 innovative video production companies:
Gear Seven has provided video production for brands like Red Bull, Zillow, Krispy Kreme, Disney, HBO, and Gibson. They create branded and corporate videos, commercials, explainers, music videos, and short films that express the personality and value behind your brand. Their experienced team of directors, producers, animators, camera people, and editors use cutting-edge video technology to create an emotional connection with your viewer.
At their core, Moo TV produces awe inspiring videos focused on music tours and special events. Clients include Garth Brooks, Jason Aldean, Dierks Bentley, and Brad Paisley. They’ve won numerous awards; Video Production Company of the Year from 2010 – 2018 by Pollstar, a 4-time winner of the Parnelli Awards for Best Video Production Company, and the 2018 Small Business of the Year by the Nashville Business Journal. And they support their community and industry by partnering with multiple charitable events and organizations.
Since 2002, Varvid has been connecting people through live streaming video production. They partner with companies like Nike, Pandora, and BMW to broadcast live content to the world. With a background in both IT and media production, the team integrates new hardware and software solutions into their workflow to deliver an incredible show at a competitive price.
Before, during, and after your event, CNTV helps create high-quality, engaging broadcast content. Entice people to register for your event by creating attendee and exhibitor acquisition videos. Keep attendees engaged with daily news headlines, general session impact videos, and attendee testimonials. Then utilize those videos for year-round engagement for blogs, podcasts, email blasts, and social media.
The video market is growing. By 2020, there will be almost a million minutes of video per second crossing the internet. Video streaming will grow to more than 82 percent of all consumer internet traffic by 2022. So how will you start incorporating video into your business?