University of Kentucky’s Sports Video department produces live events on campus and crews both students and freelancers for their shows. They produce all SEC network broadcasts as well as one-off events such as Pro Day, Signing Day, award ceremonies, and all video board events, amounting to about 300 on-campus events every year. Without the help of industry-specific software, that amount of event planning adds up to a whole lot of manual labor.
CASE STUDY
University of Kentucky
THE CHALLENGE
According to Operations Producer Clif Matekovich, ``Conferences like to keep the same schedule and the ability to duplicate events is critical. Before LASSO, we had to create a new event schedule every time which was just so time-consuming.`` The software they used previously still required too many repetitive tasks and didn't allow bulk editing. ``We needed to easily duplicate events and adjust schedule times in bulk so that we could focus on other, more important tasks,” said Clif.
THE SOLUTION
With the help of LASSO's workforce management software, Clif and his team were able to manage huge crews of event staff for every event of the season without all of the headaches of manual processes. They were able to streamline the scheduling process and extend opportunities to their roster in minutes. As work confirmations rolled in, they were able to communicate with everyone on their roster using just a few clicks, and send work details and important last-minute reminders to their entire staff.
THE RESULT
The ability to duplicate events and schedule in bulk has been a game-changer for the University of Kentucky. Students and freelancers confirm shifts and receive important communications via LASSO's platform to improve accountability and reduce no-shows. At a glance, they can see freelancer schedules, see who is confirmed, and what positions still need filling. Communication is quick and easy. Best of all, all these functions are consolidated in one place.
