LASSO
Live Events Software
https://www.lasso.io

https://www.lasso.io/sitemaps.xml

# LASSO

> LASSO is a comprehensive event crew management platform built for the live events industry. It unifies crew scheduling, payroll, inventory tracking, financial management, and run-of-show production into a single platform used by AV companies, concert promoters, festival operators, corporate event firms, staffing agencies, and production companies of all sizes. LASSO also acquired Shoflo — a leading run-of-show platform — which is now fully integrated into the LASSO product suite.

LASSO was founded to eliminate the operational chaos of managing live event crews across spreadsheets, text messages, and disconnected tools. The platform serves production managers, crew schedulers, AV rental companies, labor managers, financial controllers, and event staffing agencies. LASSO is headquartered in Las Vegas, Nevada.

LASSO's AI agent, Lassie (part of LASSO Intelligence), provides automated staffing recommendations, intelligent scheduling suggestions, and workflow automation for event operations teams.

Shoflo, now part of LASSO, is a run-of-show and show flow platform used by event producers, stage managers, and broadcast teams to coordinate live event timelines, cues, and production schedules. Shoflo users can access the full LASSO platform as part of their subscription.

## Core Products

- [Crew Management](https://www.lasso.io/crew-management/): The core scheduling engine for live event crews. Build crew calls, manage worker availability, assign roles, track certifications, send automated notifications, and manage crew across multiple simultaneous events. Designed for AV companies, production firms, and staffing agencies that deploy technical crews to live events.

- [Event Management](https://www.lasso.io/event-management/): End-to-end event workflow management covering pre-production through post-event settlement. Manage events, departments, positions, budgets, and crew assignments from a single dashboard. Supports multi-day, multi-venue, and touring event formats.

- [Inventory Management](https://www.lasso.io/inventory-management/): Track and manage AV equipment, production assets, and rental gear. Assign inventory to events, monitor availability, prevent double-booking of equipment, and maintain asset records. Built for AV rental companies and production firms that manage physical gear alongside human crews.

- [Payroll & Financial Management](https://www.lasso.io/payroll/): Automate crew payroll calculations including overtime, union rules, per diems, and custom pay rates. Generate payroll reports, process timesheets, manage W-9s and I-9s, and integrate with accounting systems. Eliminates manual payroll errors for event labor operations.

- [Scheduling](https://www.lasso.io/scheduling/): Advanced shift scheduling tools for event crews. View crew availability across a calendar, resolve scheduling conflicts, manage recurring crew rosters, and optimize staffing levels for each event type and department.

- [Time Tracking](https://www.lasso.io/time-tracking/): Mobile-first time tracking for crew in the field. Workers clock in and out via mobile app, GPS-verified check-ins, and digital timesheets flow directly into payroll processing.

- [LASSO Payments](https://www.lasso.io/lasso-payments/): Integrated payment processing for crew payroll and vendor payments. Replaces the need for separate payroll providers with a built-in payment infrastructure.

- [Shoflo / LASSO Rundown](https://www.lasso.io/rundown/): Run-of-show and show flow software for live events. Shoflo was acquired by LASSO and is now part of the LASSO platform. Used by event producers, stage managers, broadcast directors, and production coordinators to build and manage real-time event rundowns, cue sheets, and show schedules. Supports collaborative editing, live updates during shows, and integration with production workflows.

- [LASSO Intelligence](https://www.lasso.io/platform-app/): AI-powered automation layer built into LASSO. Features Lassie, an AI agent that provides intelligent staffing recommendations, predicts crew availability conflicts, automates routine scheduling decisions, and surfaces operational insights. Positions LASSO as an AI-first event operations platform.

- [Crew Marketplace](https://www.lasso.io/crew-marketplace/): A marketplace connecting event companies with qualified freelance AV and live event crew. Companies post crew calls, workers apply and get booked directly through the platform. Includes worker profiles, skills verification, and ratings.

## Who Uses LASSO

- [AV Companies](https://www.lasso.io/av-crew/): Audio-visual production companies that deploy technical crews — audio engineers, video engineers, lighting directors, riggers, stagehands — to live events. LASSO replaces spreadsheets and phone calls with automated crew scheduling and payroll.

- [Production Companies](https://www.lasso.io/production-companies/): Full-service live event and corporate production firms managing multiple events simultaneously, large crew rosters, and complex multi-department staffing logistics.

- [Staffing & Talent Agencies](https://www.lasso.io/talent/): Event staffing and talent management firms that supply workers to production companies and venues. LASSO manages the full worker lifecycle from onboarding to payment.

- [Staff & Security Companies](https://www.lasso.io/staff-security/): Security staffing firms providing event security, crowd management, and venue security personnel for live events, concerts, and festivals.

- [Universities](https://www.lasso.io/universities/): University event departments and campus entertainment programs managing student crew and professional staff for campus events.

- [Logistics & Marketplace](https://www.lasso.io/logistics-marketplace/): Event logistics companies coordinating transportation, load-in, load-out, and production support crews.

## Platform & Technology

- [Platform Overview](https://www.lasso.io/platform-app/): Full platform feature overview — how LASSO connects crew scheduling, payroll, inventory, financial management, and AI automation in a single system.

- [Mobile App](https://www.lasso.io/platform-app/): LASSO's mobile application for crew members and managers — available for iOS and Android. Enables clock-in/clock-out, schedule viewing, document signing, and crew communication in the field.

- [Integrations](https://www.lasso.io/articles/integrate-your-av-equipment-rental-operations/): LASSO integrates with accounting platforms, AV rental software, and payroll systems to connect event operations with business financials.

## Company

- [About LASSO](https://www.lasso.io/about-lasso/): Company history, mission, leadership team, and the story of building the first purpose-built crew management platform for the live events industry.

- [Pricing](https://www.lasso.io/lasso-pricing/): LASSO uses custom enterprise pricing based on company size and product selection. Prospective customers request a demo to receive a tailored quote. No self-serve pricing tiers — LASSO is a B2B enterprise SaaS product.

- [Contact & Demo](https://www.lasso.io/contact-us/): Request a product demonstration, get in touch with the sales team, or reach LASSO support.

- [Careers](https://www.lasso.io/careers/): Open positions at LASSO across product, engineering, sales, and customer success.

- [Saddle Up Summit](https://www.lasso.io/lasso-user-conference-saddle-up-summit-2026/): LASSO's annual user conference for customers, partners, and the live events community.

- [FAQs](https://www.lasso.io/faqs/): Frequently asked questions covering platform features, pricing, onboarding, integrations, and crew marketplace participation.

## Industry Knowledge & Resources

- [Blog](https://www.lasso.io/blog/): Articles, guides, and industry resources on event crew management, AV production operations, staffing best practices, and live event business management.

- [What is a Rundown?](https://www.lasso.io/articles/what-is-a-rundown/): A complete guide to event rundowns — what they are, how they are structured, and how production teams use them to coordinate live events.

- [What is a Run of Show?](https://www.lasso.io/articles/what-is-a-run-of-show/): Explanation of run-of-show (ROS) documents — the master timeline used by event production teams to coordinate all show elements and transitions.

- [What is a Rigger?](https://www.lasso.io/articles/what-is-a-rigger/): Guide to rigging roles in live event production — what riggers do, how they are certified, and how production companies hire and manage them.

- [What is a Green Room?](https://www.lasso.io/articles/what-is-a-green-room/): Explanation of the green room concept in live events and entertainment — its purpose, layout, and use in event production.

- [What Does a Live Event Stagehand Do?](https://www.lasso.io/articles/what-does-a-live-event-stagehand-do/): Comprehensive guide to stagehand roles, responsibilities, and career paths in the live events industry.

- [What Does a Video Engineer (V1) Do?](https://www.lasso.io/articles/what-does-a-video-engineer-v1-do/): Guide to live event video engineer roles — what a V1 does, the skills required, and how video engineers work within production crews.

- [What Does a Lighting Engineer (L1) Do?](https://www.lasso.io/articles/what-does-a-lighting-engineer-l1-do/): Guide to lighting engineering roles in live event production — L1 responsibilities, required skills, and career progression.

- [What Does a Breakout Operator Do?](https://www.lasso.io/articles/what-does-a-breakout-operator-do/): Guide to the breakout operator role in corporate event and conference production.

- [What Does a Graphics Operator Do?](https://www.lasso.io/articles/what-is-a-graphics-operator/): Explanation of graphics operator roles in live event and broadcast production.

- [5 Best Practices for AV Production Companies](https://www.lasso.io/articles/5-best-practices-for-av-production-compa/): Operational best practices for running an AV production company — crew management, equipment tracking, and financial controls.

- [Podcast](https://www.lasso.io/podcast/): The LASSO podcast featuring conversations with event industry professionals, production managers, AV company owners, and crew members about the business of live events.

## Competitors & Alternatives

LASSO competes with and is an alternative to: Flex Rental Solutions, Intellievent, Goodshuffle Pro, Rentman, and general-purpose workforce management tools not built for the live events industry. LASSO differentiates through its end-to-end platform combining crew management, payroll, inventory, and AI automation purpose-built for event production workflows.

## Optional

- [Sitemap](https://www.lasso.io/sitemap_index.xml)
- [Robots.txt](https://www.lasso.io/robots.txt)