Nashville, Tennessee (August 5th, 2025) –
LASSO, a leading software platform for live event management, today announced the launch of LASSO Payments, a new embedded payment solution designed to significantly speed up and streamline financial operations for event professionals. Powered by JustiFi, LASSO Payments enables users to send payment requests, accept payments via credit card or ACH, track payment statuses, and send alerts and reminders—all from a secure, centralized payment portal.
Unlike other payment solutions that rely on external service providers like Stripe, LASSO Payments is built directly into the LASSO platform, making it the only truly embedded payment solution for the live events industry. This means users can manage payment requests, track their financials, and handle all transactions without ever leaving LASSO. By eliminating the need to jump between multiple platforms and providers, LASSO Payments simplifies the payment process and reduces liability concerns for event companies.
LASSO Payments offers several key benefits that make it the optimal choice for event professionals:
- All-in-One Platform: Send payment requests and reminders in the same place you do everything else, streamlining your workflow and keeping all financial activities centralized.
- Get Paid Faster: Receive payments in just 1-2 business days, faster than other providers, to keep your cash flow strong and your business running smoothly.
- Reduce Errors & Improve Visibility: A unified dashboard provides comprehensive reporting and visibility into all payment statuses, reducing the risk of errors and improving financial management.
- Secure, Trusted Provider: Built-in security checks and fraud detection provide peace of mind for large transactions, ensuring payments are processed securely and efficiently.
“With LASSO Payments, we’re addressing a major pain point in the event industry—managing and tracking payments efficiently,” said Clay Sifford, CEO of LASSO. “Our solution not only streamlines financial operations but also ensures that event professionals can focus on what they do best—creating unforgettable experiences.”