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Scaling Smart: How Rock The House Built a Better System with LASSO

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ROCK THE HOUSE

Customer Profile

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EVENT PRODUCTION

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OHIO

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47+ FULL-TIME EMPLOYEES

The challenge: “A patchwork of disconnected platforms”

Rock The House is a full-service event production company based in Ohio. From high-end social celebrations to corporate experiences and live shows, their team handles every aspect of event production—and they rely on a trusted crew of full-time and freelance talent to pull it all off.

Before LASSO, Rock The House managed events using a patchwork of disconnected platforms. Contracting, quoting, planning, scheduling, and payroll each lived in separate systems, creating extra steps and communication breakdowns.

“We were on two to three different platforms trying to make them talk to each other,” said Marissa Diaz, Senior Director of Operations. “It was a lot of extra steps—and a lot of opportunities for miscommunication.”

 

With LASSO, Rock The House has a single platform to manage all aspects of their event business. Sales managers input event details and gear specs directly into LASSO. Operations teams schedule labor, manage timelines, and track crew communications. Warehouse, HR, and finance departments rely on LASSO for visibility and efficiency.

“The biggest benefit? We’re all in one place now,” Marissa said. “And that one platform is helping our team collaborate smarter and more efficiently.”

 

Implementation & Results

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Streamlined processes: “A lot of the steps we used to do were just symptoms of working across multiple platforms,” said Production Coordinator Taylor Eckle. “Now we can skip four or five unnecessary steps.”

 

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Improved collaboration: Teams across sales, warehouse, HR, and finance all operate from the same source of truth.

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Faster HR and staffing workflows: LASSO tags, onboarding forms, and certification tracking give HR the info they need at their fingertips.

 

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Happier crews: Freelancers and W2 staff love using LASSO to access schedules, contacts, travel info, and more—including a “Map It” feature to find job sites.

 

Implementation & Insight

Rock The House approached implementation with a critical eye—and found a collaborative, responsive partner in LASSO.

“We came in trying to break it,” said Marissa. “But every time we brought up a challenge, LASSO had a creative solution or a feature in the pipeline.”

“It’s like having a friend in your back pocket,” added Taylor. “They’re always there to help, to celebrate wins, to hear your frustrations—and even just to send a puppy picture.”

Whether you’re a small shop or a large operation, Marissa and Taylor recommend LASSO as a scalable, all-in-one solution for event companies.

“LASSO is like a three-in-one shampoo—but actually good,” Taylor said. “You get the quoting, the scheduling, the payroll… all in one place, and it actually works.”