Super Bowl LV: How Event Companies Behind the Scenes are Tackling New Challenges with Innovation
Every year, families, friends, and football fanatics gather around to watch a championship like no other. Filled with spectacular halftime shows and performances, remarkable commercials, and of course — football. After facing the COVID-19 pandemic in 2020, it was up to some incredibly dedicated, innovative companies (and a few dozen LASSO Customers) to craft this year’s Super Bowl LV experience.