Nashville, TN—March 5, 2026— LASSO, the all-in-one operating system for the live events and entertainment industry, today announced it has partnered with Avalara, the agentic tax and compliance leader.
LASSO is now part of Avalara’s “Certified for AvaTax” program, which features integrations that perform at the highest level and deliver the best possible customer experience. As a result of this partnership, LASSO customers can now use Avalara’s AvaTax to calculate sales and use tax within their existing workflows at the time of billing—in real time.
For event companies managing complex, multi-state operations, tax compliance has always been a time-consuming headache. Between varying tax jurisdictions, changing rates, and the volume of transactions that come with a busy event season, getting it right manually is tough—and getting it wrong is expensive. With AvaTax built directly into the LASSO platform, customers can stop worrying about tax calculations and focus on what they do best: producing exceptional live events.
“Event companies operate across dozens of tax jurisdictions, and keeping up with ever-changing rates shouldn’t be their burden. Our integration with Avalara gives customers accurate, real-time tax calculations right inside the platform they already use to run their business—so they can stay focused on producing great events,” said Angela Alea, President and CRO at LASSO.
Meg Higgins, Senior Vice President of Global Partners at Avalara said, “LASSO is deeply focused on simplifying operations for event businesses, and we’re proud to support that mission. By embedding AvaTax directly into their platform, we’re delivering seamless, real-time tax compliance within the workflows customers already trust. Together, we’re helping live event companies reduce complexity, improve accuracy, and scale their operations with confidence.”
LASSO is now an Avalara Certified partner. Certified partners pass a series of criteria developed by Avalara to ensure connector performance and reliability, helping mutual customers benefit from a seamless experience with Avalara’s tax compliance solutions.
About LASSO
LASSO is the all-in-one event operating system purpose-built for the live events and entertainment industry. The platform unifies crew management, inventory and equipment management, payroll and finance, and project management into a single system—giving event companies full visibility across people, gear, and budgets. LASSO serves forward-thinking event companies and more than 500,000 event professionals.