It was time for a change

As the CEO of a Nashville-based event production company, our founder Clay Sifford saw his team struggle to manage the manual processes of crew scheduling and event staff management. Manual processes left way too much room for error. Last-minute scrambling to fill positions cost unnecessary money. Spreadsheets and phone calls took up valuable time. It all boiled down to efficiency. The event industry had been underserved with good software solutions, and it was time to change that.

event manager planning graphic


Made for the industry, by the industry

Efficient workforce management solutions existed in other industries, but nothing that was tailored specifically for live events. Let’s face it, managing event-based schedules and freelance labor is complex. And it required a unique solution.

Clay knew the best way to build a solution would be to lean on other event industry leaders and together, create something for the entire events community. A large part of that creation was having honest and meaningful conversations. Clay built a team and set out to hear from the industry about what stood in their way and what they needed in a solution. We interviewed over 350 industry professionals before a single line of code was written, and with that foundation in place, we began to build LASSO.

event management connection chart graphic


Visibility, confidence, and connection

As a result of Clay’s mission to build an inclusive workforce management tool for everyone in the live events industry, LASSO was born.

Today, LASSO simplifies crew scheduling using easy to use software – putting control back in the hands of industry leaders. Every aspect of production labor management is streamlined in one platform. Plan, hire, schedule and manage your event staff in only a fraction of the time compared to using a spreadsheet.

This is crew management software that everyone in the industry will love. We are looking for you – the industry’s best and brightest event service professionals — to help us continue to build tomorrow’s state-of-the-art technology platform.

Lasso app on tablet and mobile


Putting people first

LASSO unifies your event staff management tasks into one easy workflow: scheduling, communication, onboarding, time tracking, payroll, travel, and talent sourcing.

But it’s just a tool. The magic is what you achieve with it.

With LASSO’s workforce management software, you enhance the live events community for everyone involved. You empower your team to automate the busywork and focus on what really matters: the people who make your event incredible.

crew members chatting graphic

I could definitely tell that LASSO was made by somebody in the event industry, and that’s important.

- Kyle Malenfant, Founder & CEO, Crossfire Sound