Saddle Up Summit isn’t just another conference—it’s your backstage pass to leveling up your event operations. Join us in Nashville from July 14-16 for hands-on training, expert-led sessions, and a first look at the latest LASSO innovations. Whether you’re looking to streamline workflows, boost efficiency, or connect with fellow event pros, this is where it all happens. Plus, expect plenty of good times, great conversations, and game-changing insights to take your business to the next level.

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Join us in Nashville, tn!

Howdy, partners!

Saddle up for an exclusive experience designed just for LASSO customers! Join us in Nashville for Saddle Up Summit, where you’ll connect with industry pros, dive deep into expert-led sessions, and discover how to optimize every aspect of your event operations. From hands-on training to insider insights on the latest LASSO innovations, this is your chance to level up your workflow, streamline processes, and take your business to the next level.

Featured Sessions

Ask Us Anything – Live with the CEO & CRO

Bring your questions—no topic is off-limits. Our CEO and CRO will take the stage for an open conversation about the future of LASSO, the industry, and what they’re hearing from customers like you.

WEDNESDAY, JULY 16

The $100K Problem You Didn't Know You Had

You’re not alone. Most event companies are leaking six figures a year in hidden costs they can’t even see.In this session, we’ll expose the biggest blind spots draining your margins and show exactly how LASSO eliminates them. You’ll walk away with a clear understanding of where the money goes…and how to get it back.

TUESDAY, JULY 15

Turning Insights into Action: Leveraging Analytics to Run Better Events

Success in the events industry doesn’t just come from experience, it comes from learning what your data is telling you. In this session, you’ll learn how to identify the most important metrics for your business, spot trends in real time, and use insights to make smarter, faster decisions. Whether it’s crew performance, job costs, or scheduling bottlenecks, we’ll explore how having a strong process—and the right visibility—can transform the way you work.

TUESDAY, JULY 15

View Agenda

*Agenda is subject to change prior to event!

Where To Stay

The Virgin Hotel Nashville - Music Row

Located in the heart of Nashville’s Music Row, minutes from The Gulch and Downtown Nashville, you’re just steps away from all the sights, sounds and tastes that make this vibrant city a ‘must visit’ destination! Plus, it’s where all the Saddle Up Summit action is happening—secure your spot on our group block here:

Book Your Room

Hotel reservation cutoff date for the Group Rate is 6/23/2025!

While You're Here...

Explore Music City

We’ve built in free time for you to soak up the best of Nashville—whether that means sipping whiskey at Nelson’s Green Brier Distillery, getting inspired at the Country Music Hall of Fame, capturing iconic photo ops on a Local Mural Tour, or learning the art of letterpress at the legendary Hatch Show Print. Want even more? Join us Wednesday night for a bonus, optional excursion to the Grand Ole Opry—an unforgettable evening of live music at the show that made country music famous.

Country Music Hall of Fame

Nashville Mural Tour

Whiskey Distillery Tour

Hatch Show Print Experience

Saddle Up!

After the success of last year’s LASSO Fest, we knew one thing for sure: nothing beats the power of bringing our community together. Saddle Up Summit is our way of doubling down on that—giving you the space to learn, collaborate, and strengthen the connections that make this industry thrive. It’s not just about software; it’s about you, your success, and the incredible work you do. So, let’s make the most of it—together, in our hometown: Music City.

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For Event Production

From planning to execution, every detail matters. At Saddle Up Summit, you’ll gain insider knowledge on how to optimize your workflows, maximize efficiency, and eliminate costly bottlenecks. Learn best practices from industry experts, explore the latest LASSO innovations, and connect with other production leaders who share your challenges and goals. Whether you’re looking to fine-tune crew scheduling, streamline travel logistics, or improve real-time communication on-site, this is where you’ll find the tools and strategies to make it happen.

For Event Staffing

Managing event crews is no easy feat, but with the right strategies and technology, it doesn’t have to be a headache. Saddle Up Summit is your chance to dive into smarter staffing solutions, gain insights into compliance and payroll best practices, and discover ways to attract, retain, and empower top talent. Connect with fellow staffing pros, learn how to simplify scheduling and communication, and walk away with real, actionable solutions to build stronger, more efficient crews.