Transforming Chaos into Clarity with LASSO
INFINITE STRUCTURES
Customer Profile
DESIGN & MANUFACTURING FOR LIVE EVENTS
NORTH CAROLINA
10+ FULL-TIME EMPLOYEES
The challenge: Needing a platform that grows & adapts.
Like many early-stage companies, Infinite Structures was searching for a system that could grow with them. They explored platforms like Rentman and Flex but needed something more adaptable—something that could mirror the way they work.”We were in a garage on folding tables when we started looking,” said Drew Bernard, Operations Manager. “We cast a wide net, and LASSO was the one that immediately stood out. It was clean, intuitive, and aligned with how our workflows naturally moved.”
From crew scheduling to travel, project management templates to warehousing, Infinite Structures steadily expanded their use of LASSO across the business. Today, every department touches LASSO in some way.
- Sales uses it to track prospects.
- Designers use it to align manufacturing timelines.
- Project managers live in the Gantt chart.
- The warehouse team tracks gear movement across the country.
“It became our backbone,” Drew said. “And it helped us find solutions to problems before they were problems.”
Implementation & Results
Improved forecasting and cost control: The gear shortage report allows the team to forecast daily costs and avoid overrun. “I can’t tell you how much time, money, and energy that’s saved me.”
Cross-departmental clarity: From prospecting to invoicing, the full event lifecycle is managed in one platform.
Faster response to change: During Super Bowl loadout in New Orleans, the team quickly audited gear and restructured a shipment for a VIP event in Aspen, turning two separate shows into a modular tour on the fly.
Increased crew satisfaction: “Want to know how I know the crew likes LASSO? No one complains,” said Drew. “They have everything they need at their fingertips.”
Insight from the team
Adopting a new system is never easy, but Drew emphasized that the effort pays off. “LASSO really does reward effort. The more you use it, the more naturally everything flows together.”
He credits Customer Success Manager Mel for Infinite Structures’ smooth implementation. “She took call after call, even sat in on a two-hour training I led. That kind of support was critical.”
“If you’re looking for a system that adapts to your way of working, LASSO is it,” Drew said. “So many platforms want you to jam your workflow into their system. But LASSO is flexible and supports the full life cycle of your events.”
“In a business full of fires to put out, knowing your system is working? That speaks volumes.”