Automation doesn’t have to be cold. Here’s how event companies can modernize crewing workflows with LASSO—without losing the human touch that keeps top talent coming back.
The Myth: Automation = Less Human
There’s a common misconception in live events that using software to automate crew scheduling, payroll, or travel removes the personal connection that keeps crews loyal.
In reality, what drives disengagement isn’t technology—it’s inefficiency. Endless spreadsheets, late-night texts, and last-minute changes wear down both managers and crews.
Automation done right doesn’t replace relationships. It replaces the busywork so you can focus on the people.
The Shift: From Paperwork to People Work
When you give your team modern tools like LASSO to handle confirmations, pay calculations, and gear logistics, you reclaim the hours and energy you used to spend chasing signatures, spreadsheets, and texts. That reclaimed time can be invested back into meaningful crew engagement—listening, recognizing, and supporting the people who power your shows.
8 Ways to Automate Without Losing the Human Touch
Here’s how event producers can streamline operations while building trust and loyalty with their crew:
- Automate the Logistics, Not the Relationships
Let LASSO handle scheduling, confirmations, and paperwork so managers can focus on personal conversations—checking in on crew needs, morale, and career goals. - Personalized Onboarding at Scale
Build branded, automated welcome emails or texts that greet each new hire by name, explain expectations, and set a warm tone from day one. - Crew Recognition Triggers
Set automated reminders to thank crew for milestones—first events, one-year anniversaries, or standout performances—so no one’s contributions go unnoticed. - Transparent Pay & Compliance
Automated pay summaries and compliance alerts reduce confusion and signal fairness—two huge trust-builders for crews. - Always-On Feedback Loops
Send short automated surveys after each show to capture feedback while it’s fresh, and share back what you’re improving—closing the loop builds goodwill. - Data-Informed Decisions, Human Judgment First
LASSO centralizes key details (rates, compliance, past ratings) to help teams make smarter, fairer staffing calls—without losing the human touch.
- Automated Travel, Personal Support
Reduce stress by automatically booking crew travel through integrated partners, while providing a live, white-glove concierge contact for changes or emergencies, available 24/7, 365 days a year through our partnership with AmTrav. - Increase Fairness, Backed by Data
Use LASSO’s reporting tools to spot scheduling imbalances, overtime patterns, or workload gaps. Sharing these insights builds trust and shows crews that assignments are equitable and transparent.
Why This Matters
In today’s talent-tight market, your crew experience is your competitive edge. Automation alone won’t win loyalty—but it frees you to deliver the thoughtful touches that do.
Event professionals who pair high-tech efficiency with high-touch empathy see better retention, faster fulfillment, and stronger show performance.
Bringing It All Together
LASSO was built by event pros who understand that the show only runs if crews feel respected, supported, and in the loop. By automating the repetitive tasks that bog down managers, LASSO helps you put your crew relationships back at the center of your operation.
Ready to see how LASSO makes automation feel personal? Schedule a demo today.
