Reining in the Highlights

What an incredible few days July 14-16, 2025 in Nashville, TN! Over 120 event-operations pros, LASSO power users, and industry partners gathered at the Virgin Hotel on Music Row for three unforgettable days. Think insightful sessions, genuine connections, southern hospitality, and yes, cowboy hats for everyone. 

Agenda Highlights & Standout Moments

🗣️Live with the CEO & CRO: Ask Us Anything

A candid on-stage Q&A that left everyone buzzing about LASSO’s roadmap and real customer feedback. Transparent, inspiring, and full of ideas we can’t wait to see in action. 

💰The 100K Problem You Didn’t Know You Had

Attendees left with a clear picture of where money is slipping through the cracks—and how to reclaim it with better visibility, tighter controls, and smarter workflows.

📈Turning Insights into Action

A practical session on data-driven decisions: how to track crew performance, job costs, and scheduling slowdowns—and actually use that intel to make each event smoother. 

🤝Hands-On Breakouts & Peer Learning

From ROI hacks to staffing best practices, roundtables sparked lively discussions and new friendships formed over shared spreadsheets and secrets to seamless operations.

Sounds too good to be true? Check it out: 

Memorable Moments That Defined the Summit

• Everyone left with a custom cowboy hat—a fun, photo-ready keepsake that trended in attendee stories.
• A whiskey distillery tour at Nelson’s Greenbrier—hand crafted tastings and laughs on Music City’s finest spirits.
• Lessons learned: attendees walked away with actionable takeaways from sessions that delivered new LASSO features and efficiency tips.  

Attendee Testimonials

🗨”We all do things a little differently in the industry but in reality at the end of the day we’re all still experiencing the same struggles or challenges and having the chance to talk to others and not feel alone was very helpful!”

🗨”This was great! I’ve done a lot of these kinds of events and this one blew me away.”

🗨”Overall GREAT, so excited for the future and glad to be a part of this community. Y’all are doing a great job.”

🗨”I already perceived the values and demeanor of the LASSO team but meeting in person and hearing them solidified my confidence in them and their dedication to their product, people, and clients.”

Saddle Up for 2026

We’re just getting started! Mark your calendars for Saddle Up Summit 2026, and be the first to hear updates, early-bird offers, and location reveals. 

Keep the Conversations Going

Already made new connections? Tag us on social with your favorite moments and hat selfies!
Can’t wait for Saddle Up Summit round 2? Let us know what topics you want to see next!