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Production Companies Pattern

THE CHALLENGE

Historically, AV Chicago had communicated with crew manually, sending out messages to a massive list of contacts and then following up with more than 100 phone calls to determine who was available and when. Unreturned calls, unopened emails, and tangled lines of communication made it difficult to get a clear picture of who was available for an event, turning a simple task into a days-long slog. With such a huge make-or-break event on the line, AV Chicago couldn’t afford to waste a moment of time seeking out the right crew.

Production Companies Pattern

THE SOLUTION

Through LASSO’s crew management software, AV Chicago could send mass communications to crew at the push of a button, making it easier and faster to not just find the right crew members, but also to make sure they’re all on the same page when it came to any last-minute changes or updates to vital event information. Every relevant detail could be pushed to each crew member’s phone via the LASSO app, enabling AV Chicago and their crew to work together to seamlessly execute on event preparation and execution.

Production Companies Pattern

THE RESULT

The excited crowd gathered to celebrate the Cubs’ first victory in more than a century, and AV Chicago did not let them down. The hastily assembled but well-qualified crew was able to execute the video production elements flawlessly in front of a crowd of about 5 million. This made the company a key factor in the success of the seventh largest gathering in human history. AV Chicago earned its place in history and gained the ability to quickly and seamlessly scale its crew for any event at just about any moment.

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We got on board with LASSO because they are a young, hungry company trying to accomplish something, and what they are trying to do matches with the way we want to do things. We couldn’t be happier.

- Andrew Abrisz, Director of Operations

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