About the Episode
This special bonus episode of the podcast ‘Corralling the Chaos’ looks back at a session from the virtual festival, LASSO Fest. The session was an ‘Ask Us Anything!’ event where the hosts answer questions about the company and its products, focusing on the speed of development, how customer feedback is incorporated, plans for the mobile app, customer support, and future plans for LASSO.
Meet Your Speakers
– Angela Alea: President & CRO of LASSO, Host of Corralling the Chaos
– Clay Sifford: Founder & CEO of LASSO
– Jay Bredenberg: Chief Product Officer of LASSO
Listen
Takeaways
Takeaway 1: LASSO’s is committed to rapid development and a customer-centric approach.
Despite the perception that the LASSO platform is evolving at a fast pace, the company views this as a vital part of their ethos and strategy. The structure of their teams, focusing on different elements of the system, enables them to scale effectively and execute ideas swiftly.
Clay shared, “We have separate teams, whether it’s like we have a product person working on the crew side of our platform, and then we have a team of engineers that work specifically for that. Same with the operating system and same with our mobile. And so we did that to make sure that we can scale effectively.”
Jay added, “Our customers that we engage with want us to do more as quickly as possible. Right. So they want us to keep moving fast and adding to what we’re doing. And so we’re built to do that at scale.”
Takeaway 2: LASSO’s is dedicated to customer feedback and community engagement.
LASSO emphasizes its commitment to incorporating customer feedback into product development, considering it as an integral part of its DNA. The company maintains close engagement with its customers, validating their issues and working iteratively to ensure optimal solutions.
Jay explained, “We continue that today. So last year, when we introduced the LASSO mobile app, we had some user forums where we invited crew to show them what we were thinking, the probably new problems we were trying to solve…we’re constantly validating and research and learning from them.”
Angela highlighted, “We invest with The Loop and creating that community. We’re also on the road in front of our customers all the time… we’re constantly in front of our customers in various markets and trying to bring them together as well.”
Takeaway 3: LASSO’s Future Plans & Mobile App Development
LASSO has plans to expand and enhance its mobile app to serve as a central hub for all users working away from their desks. The company plans to introduce new features such as chat for project management, task management content hub access, and inventory capabilities.
Jay stated, “So the crew app is going to really be a central hub for anybody working away from their desk to accomplish what they need to through the app. So we’re really excited about this new foundation. We released a new app last year knowing that this is where we’d be going and knowing we need to evolve the platform to help us get there.”
Clay also hinted at more developments to come, saying, “Yesterday we announced that we were going to do payments, which we think is going to be a great thing for all of our customers. In addition to that, we’re going to double down on the things that we’ve been doing as far as our mobile or crew management and inventory and project management. We’re going to just go deeper and broader with those to make sure that we can deliver the best value that we can.”
Insights Surfaced
– LASSO has a fast-paced development cycle and has separate teams for different aspects of the platform to ensure efficiency.
– Customer feedback is incorporated into product development. The company has user forums and a launch partner program where they engage with users to understand their needs better.
– The mobile app is a critical part of LASSO’s offering and they plan to expand its capabilities, making it a central hub for users working away from their desks.
– LASSO differentiates itself from competitors by focusing on user experience, investing in teams for customer interaction, and providing a secure platform.
– LASSO places a heavy emphasis on customer support and has a high rating on Capterra for this.
– LASSO has initiatives in place to foster a stronger user network, including a customer community called ‘The Loop‘.
– LASSO’s future plans include payments, enhancing adoption, and going deeper with their existing offerings.
