AV PRODUCTION
Transforming Event Operations with LASSO at OAV
“It’s really nice that I’ve got one platform to go to where I can get all my information on the upcoming events. So if anyone has a question, I know where to go.”
— MAIA ROLL, Hospitality Experience Manager, OAV
OAV
Customer Profile
AV PRODUCTION
GRAND RAPIDS, MI
21+ YEARS IN OPERATION
14+ FULL-TIME EMPLOYEES
The challenge: The lack of a centralized platform was leading to inefficiencies and miscommunication
Maia Roll, the Hospitality Experience Manager at OAV, is no stranger to the complexities of managing event logistics and ensuring flawless communication across teams. At OAV, a company known for its comprehensive AV production services, the need for a unified, efficient solution was evident. With multiple systems handling various business processes—from invoicing to staff scheduling—the lack of a centralized platform was leading to inefficiencies and miscommunication. When Maia joined the company, LASSO had already been implemented as their all-in-one solution.
“Our company was really hoping that LASSO would solve the issue of being able to consolidate all of our information into one central location so we could streamline all of our processes and ensure clear communication,” Maia explains.
Given the array of services OAV offers and the complexity of their operations, a streamlined platform to manage everything was not just a desire but a necessity.
Upon adopting LASSO, OAV quickly realized the platform’s potential to address their core challenges. LASSO is a one-stop shop capable of managing invoicing, staff scheduling, and project details—all in a central location. Despite the inherent challenges of transitioning to a new system, LASSO’s comprehensive support network, including live training, on-demand videos, and dedicated customer success managers, facilitated a smooth implementation process.
Implementation & Results
Streamlined Operations:
Implementing LASSO was initially met with some resistance, a common hurdle when introducing new systems. However, the comprehensive support from LASSO—through responsive customer service, implementation support, and an abundance of training resources—helped ease the transition. Maia notes, “Anytime one of our team members reached out…someone was very quick to get back to us.”
Enhanced Efficiency & Communication: With LASSO’s centralized platform, OAV teams now experience clearer communication and more efficient operations. Maia shares, “It’s really nice that I’ve got one platform to go to where I can get all my information on the upcoming events. So if anyone has a question, I know where to go.” By having all relevant information in one place, the company has been able to ensure everyone is on the same page, significantly reducing the risk of miscommunications.
Positive Crew Feedback:
Transitioning to LASSO has also been positively received by OAV’s crew, who see the long-term benefits of the platform. While there was an adjustment period, as with any new system, the team has recognized how LASSO enhances efficiency and communication. Maia mentions, “The feedback about LASSO that I hear from the crew is that they’re excited to use it…they can definitely see how this can help us become more efficient.”
Cross-Functional Usage:
LASSO has proven to be valuable across multiple divisions within OAV. Maia observes that it’s hard to pinpoint who uses LASSO the most, as every team benefits from the platform’s features on a regular basis. This widespread adoption has created a cohesive environment where all teams leverage the same tools to achieve their goals.
Feedback from the team
The adoption of LASSO at OAV has led to a notable transformation in how the company manages its events and daily operations. Supported by LASSO’s robust functionalities and comprehensive customer support, OAV has successfully streamlined its processes and improved communication across teams. As they continue to partner with LASSO, OAV is poised to further optimize their operations and achieve ongoing success.