THE TALE OF MVP COLLABORATIVE

Turn the freelancer experience into a competitive advantage

decrease in time to schedule crew

growth in crew roster

increase in future event visibility (3 weeks out to 6+)

LASSO brings peace of mind, not only for our team but also for the freelance community. We’re committed to investing in ways that make the experience of working with MVP easier and more exceptional — LASSO plays a role in achieving that.

— Tyler Tagami, VP Director of Services

MVP COLLABORATIVE

Customer profile

MARKETING & COMMUNICATION AGENCY
MADISON HEIGHTS, MI
40 YEARS IN OPERATION
25 FT EMPLOYEES
Clients include: Audi, Comcast, SONY, Wayne State University, Ascension

The challenge: Crew experience held back by fragmented tools and processes

MVP Collaborative organizes 2–4 large corporate events every month, some of which tour over 30 cities across North America. To ensure the smooth execution of these events, they recognized the importance of establishing a more efficient workflow.

Using Excel spreadsheets to schedule events and relying on frequent phone calls or texts to confirm talent was proving to be time-consuming. These fragmented processes were not contributing to the standard of freelancer experience the MVP team wanted to uphold — a standard they viewed as a competitive advantage.

How MVP raised the bar for employees and freelancers with LASSO

Review LASSO dashboard each week in their service operations meetings to plan events weeks ahead, check staff, and make sure there are no gaps to fill
Create a positive experience for freelancers by building trust, providing accurate information, and establishing streamlined workflows that make working with MVP enjoyable
Quickly share updated show information through the LASSO app, and tag and rate crew to ensure the right staff are always in the right place

💬 Straight from the source

Hear from MVP Collaborative’s VP Director of Services Tyler Tagami, and Live Events Manager James Sharp, had to say about LASSO’s impact across their organization and crew experience.
Fixing a broken scheduling process with LASSO
Investing in a better work experience for crew
ntegrating LASSO across the organization
Using LASSO as part of MVP’s workflow process