The short answer: if you run your work in LASSO, you can ask Lassie for anything sitting in your own data—rosters, unconfirmed crew, clocked hours, missing gear, sub-rental exposure, quotes, invoices, payouts. Lassie can also make changes for you, build exports, and tell you what deserves your attention first. Below are the questions customers actually asked in their first weeks, and what came back.
Most software makes you go find the answer. You remember which screen it lives on, you filter, you sort, you export, you cross-check it against something else. Then a coordinator walks up and asks a question that sends you right back in.
Lassie works the other way around. You ask in plain language, and the answer comes back from your live LASSO data.
We’ve been collecting what customers ask—here’s what’s working.
What Is Lassie?
Lassie is the AI agent built into LASSO Intelligence. It works inside the operational system your team already runs on—Event Management, Crew Management, Inventory Management, and Financial Management—so it answers from the same records your coordinators, warehouse leads, and controllers work in every day. We connect, we don’t copy: your data stays where it lives.
Because Lassie is industry-native, it already speaks the language of live events—whether you’re producing shows, staffing them, or both. Positions, call times, dark days, load-in, pack sheets, sub-rentals, certifications, show rates, markets. You don’t have to define any of that before you get a useful answer.
The Four Things Lassie Can Do
Every prompt falls into one of four modes. Knowing which mode you’re in tells you what to expect back.
Ask
Lassie finds and reports. Read-only—it changes nothing.
Act
Lassie changes a record. It previews the change first and waits for your okay.
Build
Lassie generates a file from the data already on screen.
Advise
Lassie reasons across multiple reads, then tells you what to do about it.
Ask is where most teams start. Advise is where they stay—it’s the difference between pulling a number and knowing what the number means for Friday’s show.
Filling Rosters and Chasing Confirmations
Give me a crew report of all unconfirmed crew in the next 45 days.
Taylor Eckle · Rock The House
Lassie flagged the people who had neither confirmed nor declined, and the pattern was immediate: they clustered on the busiest weekends. Eckle’s follow-up—what employees have declined a shift in the next 45 days and are still listed on the roster?—returned the events to clean up and refill. He put it plainly: he no longer has an assistant to maintain those email workflows.
Compare our last two major events and show me staff who never responded to an invite.
Erica Roman · S.A.F.E. Management
Lassie found 46 people invited to two consecutive events who hadn’t engaged with either, plus 43 more who were new to the non-responder list. That’s a re-engage-or-remove decision, made from evidence instead of instinct.
Who’s the most qualified and consistent employee for each position?
Lindsay Milan · S.A.F.E. Management
Lassie started with recently worked crew, then expanded to the full crew pool on request and exported a spreadsheet per position. Milan wanted it for the next time a last-minute request lands and she needs a name she can count on.
Which crew haven’t worked in the last six months?
John Hollingsworth · Middle Tennessee State University
Sixty-three people. Lassie drafted the re-engagement message too.
Invite this list of new hires to every upcoming major event.
Olivia Hornak · S.A.F.E. Management
A pasted list of employee IDs and names, and Lassie worked through each event and each shift. About five minutes, instead of opening every event one at a time. Hornak also sent a message to all 2,084 active staff in two minutes—over SMS, LASSO, and email—with no errors. Pete Sheahon at Victory Pyrotechnics & Special Effects ran the same flow across three positions on a single show and invited 110 crew in one pass.
Which freelancers are we over-utilizing and on track for around 1,000 hours this year?
Jason Spencer · WEBB Production
Lassie surfaced a handful worth diversifying and one who clearly wasn’t a freelancer anymore. Spencer’s team extended a full-time offer.
Catching Problems Before Show Day
What are the risks on this show?
Nicholas VanDyke · WEBB Production
VanDyke started with a generic prompt, got a more complete answer than expected, then narrowed to a specific show. Lassie raised items he’d forgotten. He then had Lassie confirm the vendors he’d already lined up over email. Total time: about a minute.
Give me an operations report—concerns and high-priority problems.
Robert Mogensen · Middle Tennessee State University
Lassie came back with over-reliance on a single worker, overtime running with no scheduled OT, unscheduled clock-in time, and a quarter of the crew pool sitting idle. Ranked, with the reasoning attached.
Did any positions on past events go uncrewed?
Neal Sagen · Scott Brown Media Group
Lassie worked out which events had actually happened based on status, then showed where roles were never recorded against them. The real finding wasn’t a staffing gap—it was that the records weren’t keeping up. Worth knowing either way.
Hours, Timecards, and Clean Payroll
How many hours were scheduled for spring commencement versus clocked?
Ronson Wolf · Middle Tennessee State University
A one-hour variance across the whole event. Along the way Lassie flagged missing timecards and specific crew running overtime, then generated the report. Next commencement, Wolf already knows what the hours should look like.
Build me a spreadsheet of unexcused absences.
Lindsay Milan · S.A.F.E. Management
Lassie tiered the whole crew pool by severity, from watch-list through critical, and named the top offenders.
Knowing What’s in the Warehouse
How many missing assets do we have company-wide? Drill into the subcategories.
Show me the missing laptops with barcode numbers and which warehouse they should be at, and make it a downloadable Excel file.
Brenton Wainscott · Scott Brown Media Group
Lassie built it.
Which return sheets haven’t been finalized for events that ended in the last week?
Charlie Wilson · Rock The House
Lassie returned the percentage complete on each one plus the sub-rentals still outstanding. Wilson was nowhere near the warehouse at the time, which was the point.
What are my gear shortages for next week’s orders?
John Hollingsworth · Middle Tennessee State University
Summarized in the first few paragraphs, before the detail.
We’re planning 2027 at 20% growth. Where are we short?
Troy Peters · SEAS Productions
Lassie pulled first-half 2027 event data, showed which departments were leaning hardest on sub-rentals, then narrowed to the specific equipment models that would recoup a capital investment fastest—sourcing it from the pack sheets on their largest shows. Budget season, handled in moments.
Where the Money Actually Went
Pull a financial summary for this eight-show kickoff with our largest client.
Chris Dushack · MediaQuest
That report used to take a month of spreadsheets and accounting software. Lassie did it in 30 seconds.
Give me the detailed discount amount we’ve given for the year.
Tywane Smith · Stagefront
A very specific question with a very specific answer, in three minutes—formal discounts on accepted gear orders, separated from the clean quotes.
How many shows per project manager, and what’s the average revenue on each?
Joel Bell · Access Audio
Top earners, and what an average show is really worth.
Getting Up to Speed on a New Job
I’m new here. Here’s my full job description—what do I need to know?
Angel Johnson · MediaQuest
Johnson was new to both the company and the role. She pasted her job description into settings and asked Lassie to get her oriented. It came back with starting points: what’s on the books, which events are hers, where the staffing gaps are, how big the crew pool is, who hasn’t worked this year.
Onboarding usually means shadowing someone for a month. This was her first week.
Want the Full Prompt Library?
We built four cheat sheets covering every prompt Lassie can run today, organized by the four modes and filled with [bracket] placeholders you swap for your own client, venue, tech, or date.
How to Get a Better Answer Out of Lassie
Lassie handles vague questions fine. It handles specific ones better. Five habits that raise your hit rate:
- Name the record. “Pull the full roster for Job #4412” beats “show me the roster.” Client, venue, job number, or date all work.
- Say the window. Tomorrow, this week, next 45 days, first half of 2027. Time bounds keep the answer from sprawling.
- Ask for the judgment, not just the data. “Which open shifts are least likely to get filled in time?” pulls more weight than “show me open shifts.”
- Keep going. The best results in this post came from a second and third question, not the first. Narrow, expand, then ask for the file.
- Read the preview before you approve. Any Act prompt shows you exactly what’s about to change. That’s your last look before crew get a notification.
What Lassie Won’t Do
Ask prompts are read-only. They can’t alter a record, so there’s no downside to poking around.
Act prompts do change things—rosters, rates, shifts, client records, crew notifications. Every one of them previews the change and waits for you to approve it. Lassie doesn’t message your crew or move a call time on its own.
That’s the line we hold on purpose. Speed matters, but not more than knowing what happened to your show.
Frequently Asked Questions
What can you ask Lassie?+
Anything answerable from your LASSO data. That covers events, rosters, unconfirmed and declined shifts, crew eligibility and availability, clocked hours and timecards, absences, clients, venues, quotes, discounts, invoices, payments, payouts, missing assets, sub-rentals, return sheets, and pack sheets. Lassie can also make approved changes, export files, and recommend what to handle first.
Is Lassie read-only, or can it change things in LASSO?+
Both, depending on the prompt. Ask and Advise prompts are read-only. Act prompts change a record—adding a shift, updating a pay rate, inviting crew, messaging staff—and each one previews the change and waits for your approval before anything commits.
Where does Lassie get its answers?+
From your live LASSO records across Event Management, Crew Management, Inventory Management, and Financial Management. We connect, we don’t copy—there’s no separate warehouse to build or sync.
Do I need to set anything up before I can use Lassie?+
No data project, no prompt engineering. If your events, crew, gear, and financials are already in LASSO, Lassie works off them. Fran Ortiz at Innovative Stage Productions asked Lassie to check his crew list and got back 4 of 56 profiles missing a phone number or an employee ID. Lassie is only as accurate as what your team enters—and it’ll tell you where the holes are.
How is Lassie different from a generic AI tool?+
Generic AI has no idea what a dark day is, why a call time moving an hour matters, or which certifications a tech needs to work a market. Lassie is built for live event operations, so the vocabulary and the workflows are already in place—and it’s operating on your actual records instead of whatever you can paste into a chat window.
Can Lassie build reports and exports?+
Yes. Build prompts generate a file from the data already on screen—a roster spreadsheet, an absence report, a missing-asset list with barcodes, a PDF event summary, or an export of overdue invoices.
